HORECA channel
On-trade activations
On-trade activations drive consumption of your brand where it is actually drunk or consumed: restaurants, bars, terraces, clubs, pubs and so on.
Running an activation with our staff is a very effective way to drive impulse consumption, whether it is a tasting, a game, a gift with purchase, a price promotion or point-of-sale decoration.
activations run at on-trade outlets for spirits, wine, beer, liqueur and tobacco brands. Night-time parties, festivals and concerts are some of the usual settings.
Our on-trade promotional staff teams make for a successful activation. Only a leading hostess and promotional staff agency like A10 Azafatas can offer you a 360º activation service.
For on-trade activation campaigns we build and train teams with the following profiles
Hosts and hostesses
Promoters
Promoters / promotional models
Coordinators
Brand
ambassadors
Mixologists
Bartenders
Musicians
DJs
Actors and actresses
Set-up crew
We manage all the logistics needed to run activations at night-time parties, festivals and concerts: distribution of materials, set-up, take-down, stock storage, checks and so on.
Add our more than 20 years of experience managing staff for top events, activations and promotions in Spain and abroad, and we will meet the goals you set and leave the A10 stamp of quality.
Need more information?
If you need a competitive quote for your next on-trade activation campaign
A10, YOUR HOSTESS AND PROMOTIONAL STAFF AGENCY