Promotional marketing
Retail audits
You can run retail audits when you launch a new product, redesign your brand image, relaunch a product and so on. The audit looks at factors such as competing brands, prices, your product’s strongest features and what it lacks, how it is displayed in store, and which marketing strategies will help you beat the competition.
Our goal
Find out whether your products are being sold in the right way to maximise your sales
The assessment takes an in-depth look at the factors that will help you stand out from the competition and influence the shopper’s decision to buy.
A retail audit has to be carried out methodically, especially when you are launching a new product.
It shows you whether the outlet is serving customers well, presenting your product properly and encouraging people to buy it.
When you launch a product, a retail audit tells you whether the outlets are the right ones to promote and sell it.
A retail audit brings real advantages for your products. The most important are:
Validate the location
Find out whether the outlet is in the right place and check its access, footfall and how your product is displayed
Service and customer care
Whether the outlet offers the right service and sells your product in a way that boosts sales.
Identification
Identify what consumers need and which features of your product meet those needs
Assessment
Find out whether your product suits a particular outlet, and whether its pricing and advertising are right.
We deploy specialist teams in your areas of interest to assess the selected outlets, together with an online survey covering every point to check in each one. You get a clear picture of where your products stand in every outlet, what can be improved and an analysis of the data collected.
Getting your position at the point of sale right is critical to commercial success.
Need more information?
If you need a competitive quote for your next retail audit
A10, YOUR HOSTESS AND PROMOTIONAL STAFF AGENCY