Promotional marketing
Experiential marketing
Put simply, experiential marketing means creating experiences that reach customers in a creative, memorable way and build emotional bonds between consumers and brands.
MEMORABLE EXPERIENCES
Experiential marketing should engage as many senses as possible: that creates more interaction with customers and builds emotional bonds
At A10 we specialise in experiential marketing strategies for the food and drink sector.
- Barbecue brands
- Food
- Drinks
- Home appliances
- Kitchen tools and accessories, among others
All of them regularly work with the agency on experiential events that bring their brands closer to consumers, strengthen relationships with the trade and produce high-quality content for social media and other channels
Everything customers taste, touch, use, smell, feel or hear makes them want it more. These are the experiences that end up driving sales and customer loyalty.
The offline world has to compete with the online world through experiences like these: becoming a point of reference for customers, with a human, expert touch that makes them feel part of something. Online channels can hardly match the feelings created at the point of sale or at an event.
People want to live experiences and share them. This is your chance to connect with your audience, create unforgettable moments and build buzz and brand recall
How do you build an experiential marketing campaign?
Know your
target audience
As with any serious marketing campaign, the first step is to find out what the people you want to reach are looking for. What emotions does your brand stir in them today, and which would you like it to stir?
Set your campaign goals
To measure the campaign's success, you need a set of KPIs (key performance indicators) linked to the company's overall business goals
Budget and
ROI
Work out the budget and the ROI you need for the investment to pay off.
Design the brand
experience
This is where we come in, with the creative and production side: designing an experience that makes an impact and surprises the audience, always in line with the brand's values and with creative production that stays realistic.
Measure the
results
Assess how the campaign performed and draw conclusions for your next experiential marketing campaigns.
Need more information?
We'd like to get to know you a little better
A10, YOUR experiential marketing AGENCY for the food and drink sector